Are you letting down your graphic designers?
Erik Peterson Erik Peterson

Are you letting down your graphic designers?

Design can make marketing pretty. But pretty to the beholder doesn't create resonance with your core audience. Design is an essential tool for connecting with customers. Yet, many executives don't know to harness its full potential.

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The era of niche expertise in marketing is over
Erik Peterson Erik Peterson

The era of niche expertise in marketing is over

One of the most compelling aspects of embracing a fractional creative director is the ability to tap into a reservoir of creative execution across the marketing spectrum without the commitment and overhead associated with full-time hires.

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20 ways to make your business more successful
Erik Peterson Erik Peterson

20 ways to make your business more successful

Stagnation is not an option for creating a successful business. The markets pace demands keeping up, inspiring trends, and crafting futures. As business leaders and marketers, our role transcends mere management; it's about visionary leadership and transformative strategies.

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Debunking the Myth: B2B marketing should mirror B2C?
Erik Peterson Erik Peterson

Debunking the Myth: B2B marketing should mirror B2C?

There's a common misconception floating around that B2B businesses should mimic B2C tactics to achieve marketing success. At We Are Generous, LLC, we're here to debunk this myth and show you how to make the most of the analogy in a way that benefits your business.

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Why Hire a fractional Creative director
Erik Peterson Erik Peterson

Why Hire a fractional Creative director

There are several reasons why a company might choose to hire a fractional creative director. One of the main reasons is a creative director can provide specialized expertise…

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Is brand purpose a lie?
Erik Peterson Erik Peterson

Is brand purpose a lie?

Not all companies have a brand purpose and that’s OK. Don’t feel forced to support causes your organization is not passionate about.

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Why we don't bill hourly
Erik Peterson Erik Peterson

Why we don't bill hourly

Bring trust back to agency billing and build client relationships, the right way. Upfront and honest.

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