3 Reasons to hire a branding agency

The business world has changed. Strategy, communication, creativity, and visuals are now the leading drivers of new business.

1. Consistency builds a foundation for trust

Many organizations never invested in strategic branding. Why? Because they didn’t find it valuable, it was something global corporations spent money on. For small to medium-sized businesses, sales executives, a go-getter by nature put together their own presentations, sales sheets, and communication tools to woo prospects. But what happens when every department is creating their own materials, based on their own personal likes, needs, and colors? Your business communications look inconsistent and create confusion.

• Why is the logo different across all materials?

• What logo is correct? What tagline is correct?

• What are your brand colors?

• Why does Sally use purple but Fred uses blue?

Think about your business as a human being. Do we trust people who are inconsistent in their beliefs or actions? No, we don’t. Lacking consistency in your marketing materials creates a perception either consciously or subconsciously that your business is not trustworthy.

Branding agencies specialize in creating consistent messaging and visuals that are precisely aligned to your companies strategic goals. Branding systems are built to give you the most effective sales tool targeted at your customers' needs. Your brand colors are set, your messaging is strategic, and photography inspires. Once these core tenents are in place, your team can now implement scalable sales tools that create consistency for your branding making you look smarter and more professional.

2. Branding builds the most valuable commodity, attention

Taking a strategic position in your design and communication tools can custom tailor your marketing efforts to speak directly to your customers by addressing their problems and showing how you can fix them. Colors, illustration, photography, design and messaging can all play a coordinating role to make a positive impact on your company, inspire your employees and excite your prospects and clients.

3. Lasting competitiveness

Developing a brand experience can track and map online and offline interactions. These interactions can be strategically targeted with relevant content that engages your customers and potential clients. The more relevant the content, the more useful the resources, and the more entertaining the interactions create a brand that people value. Many organizations, particularly B2B are not investing in brand experience. These shortfalls are providing a prime opportunity for businesses to take down the industry titans in manufacturing, information technology, and business service-driven organizations. The brand experience is the last reason people use to determine if they will do business with you. When you stand out from the competition through a better experience your business can withstand industry fluctuations and disruptions.

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The Generous Agency is a Dallas Fort Worth branding and graphic design studio that helps companies implement a better brand experience impacting employees and customers. Sometimes we develop cool stuff. Reach out for a FREE Consultation.