Erik Peterson
Senior Designer, Fractional Creative Director and Generous Optimist for Marketing Directors
Expertise
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As an experienced design leader, Erik provides creative and graphic design guidance on a fractional basis. With expertise in building brands from scratch and fifteen years at major agencies, tech companies, and corporations, Erik is an ideal design partner for marketing teams. Erik requires minimal onboarding, takes a hands-on approach, and has helped marketing teams win in the content game. In the reality of good, fast, and cheap design, Erik appreciates constraints and promptly brings exceptional design and strategic intuition with finesse.
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For marketing directors in B2B organizations, our services encompass logo design, identity creation, corporate brand development, crafting comprehensive brand guidelines, and executing brand activations and campaigns to elevate your market presence.
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Beyond brand identities, Erik influences sales decks, webinar presentations, websites, retargeting campaigns, event design, social media, content marketing, ads, photography and everything in between. His process allows visuals to transcend by incorporating psychological principles influencing audiences through design, color, messaging, and photography.
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Erik helps modernize workshop and sales presentations to rid companies of excessive bullet points and slides filled with copy. Using a variety of srategies, structures or storytelling your presentations can evolve in to lead magnets that bring your ideal customer closer to your goal.
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Mapping design and psychology to the user Journey Design, creative strategy development, concept development for video, ads and illustrations, brand pillar execution and communication design.
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Marketing has evolved, but the team structure still remains outdated. Having built multidisciplinary teams for modern marketing approaches, Erik can determine optimal structures and identify talent that aligns with your company's needs for design, video and performance and brand marketing.
CREATIVE DIRECTOR - ERIK PETERSON
I am a mix of ordinary and unordinary. Keen follower of marketing psychology, design, and raw hand illustrations. A polished brand designer, creative director, Teacher, and a king of generosity.
I work in Marketing tech and run We Are Generous as a multidisciplinary creative director with expertise in brand identity, creative direction and design. My approach is informed by the value of generosity and wild experiences in design and marketing for b2b and b2c brands that allowed me to learn a lot of skills. As a fractional design executive, I relieve stress from the internal team and support marketing directors with creative strategy and design for all phases of brand and funnel.
Modern marketing
needs Adaptability
I work with marketing directors on a fractional basis to get their brand wish list done
Make more meaningful content for sales and marketing funnel
Get great design faster for all your marketing tactics at a fraction of the cost.
Build the brand you always wanted without agency fees.
Infuse your marketing with the same psychology and storytelling used in mega brands.
Incorporate creative testing strategies and psychology aligned to the marketing funnel.
Design anything you want, a prototype, digital campaign, email graphics, social media.