FRACTIONAL CREATIVE DIRECTOR

the best marketing
teams do more with less

Monthly retainer to support on-going content marketing initiatives, brand building, graphic design, or creative strategy. Ideal for marketing directors who need a human swiss army knife to execute high end visual commmunication.

I know how agencies screw you so I am keen on what to watch out for

Speed isn’t driven by technology but experience. 15 years at major agencies, corporations and technology companies developing hi-fi and lo-fi creative solutions let’s me execute every trick in the book from event design to campaigns. I know the secret recipe to create exceptional, stand out brands.

A fractional creative director will change your marketing outlook and approach for ever.

Companies that believe generosity Impacts Design & Marketing

On-Staff, off-payroll brand Design for one clear price

Get a seasoned design leader 50% less than hiring full time.

Brand design systems and visuals for fast paced scalable content
Content design supporting demand-gen marketing functions
Landing page design for paid social, ppc and events
Website design and graphics for products and services
Design and marketing psychology for full funnel and demand-gen marketing
High caliber creative direction and design
Story driven and high quality campaign development for top of the funnel brand awareness
Graphic design for the marketing ecosystem
Presentation design for sales and marketing
Logo design for new products or brands
Video editing for social clips
Creative strategy to support marketing initiatives and demand-gen activities
Icon designs for website and marketing materials
Blog graphics for websites or PR articles
Event design and branding
Email design for nurture campaigns, newsletters or communication
Social media graphics

Helping you make more meaningful content for the sales and marketing funnel.

Get Your Wish list Done

Get Your Wish list Done

Get Your Wish List Done

Get Your Wish List Done

CREATIVE DIRECTOR - ERIK PETERSON

I am a mix of ordinary and unordinary. Keen follower of marketing psychology, design, and raw hand illustrations. A polished brand designer, creative director, Teacher, and a king of generosity.

I work in Marketing tech and run We Are Generous as a multidisciplinary creative director with expertise in brand identity, creative direction and design. My approach is informed by the value of generosity and wild experiences in design and marketing for b2b and b2c brands that allowed me to learn a lot of skills. As a fractional design executive, I relieve stress from the internal team and support marketing directors with creative strategy and design for all phases of brand and funnel.

Benefits bursting with generosity

  • Unlimited requests

    During your active subscription, you may make as many requests as you need. We’re available by Click-up, Trello, or if your own internal system works.

  • Super Fast Turnarounds

    We complete individual requests in an average of 48 hours but don’t be surprise if some projects are delivered the same day.

  • Flat Monthly Fee

    You’ll have the same exact fee every month. Don’t worry about scope creep, or surprise hourly billing. And no payroll or taxes.

  • Not Limited to Small Tasks

    Looking to build a new visual brand or redesign an outdated website? Don’t worry about contracts, we will get you on a solid foundation to support marketing.

  • Easy-Mode activated

    You’re getting 12+ years of high-end design experience with every request. No hand-holding required. We’ve done it all.

  • Project Management

    Easily manage your design queue with a click-up or trello board. View active, queued and completed tasks with one click.

  • Synced Because We Care

    Synced or asynced. Meetings or no meetings, it’s your choice. Sometimes communication is clearer face to face but we are happy to do both.

  • Team Requests

    Invite your entire team to submit their requests so you can get your projects done faster.

  • Sophisticated Quality

    Deep understanding of high-quality design, color theory, and psychology will make your marketing messaging irresistible.

Expertise

  • As an experienced design leader, Erik provides creative and graphic design guidance on a fractional basis. With expertise in building brands from scratch and fifteen years at major agencies, tech companies, and corporations, Erik is an ideal design partner for marketing teams. Erik requires minimal onboarding, takes a hands-on approach, and has helped marketing teams win in the content game. In the reality of good, fast, and cheap design, Erik appreciates constraints and promptly brings exceptional design and strategic intuition with finesse.

  • For marketing directors in B2B organizations, our services encompass logo design, identity creation, corporate brand development, crafting comprehensive brand guidelines, and executing brand activations and campaigns to elevate your market presence.

  • Beyond brand identities, Erik influences sales decks, webinar presentations, websites, retargeting campaigns, event design, social media, content marketing, ads, photography and everything in between. His process allows visuals to transcend by incorporating psychological principles influencing audiences through design, color, messaging, and photography.

  • Erik helps modernize workshop and sales presentations to rid companies of excessive bullet points and slides filled with copy. Using a variety of srategies, structures or storytelling your presentations can evolve in to lead magnets that bring your ideal customer closer to your goal.

  • Mapping design and psychology to the user Journey Design, creative strategy development, concept development for video, ads and illustrations, brand pillar execution and communication design.

  • Marketing has evolved, but the team structure still remains outdated. Having built multidisciplinary teams for modern marketing approaches, Erik can determine optimal structures and identify talent that aligns with your company's needs for design, video and performance and brand marketing.

“I never realized how bad our advertising and website was until i met erik. He changed the game and not only inspired us internally, but our potential customers.”

Todd Sternfeld—Chief Executive Officer
Superior Concrete Products

“I never dreamed we could get so much done. Erik would always say, “give me your wish list.” So I did, and we produced a lot of great sales and marketing materials.”

Lauren Wu—Director of Operations
Innova Sleep Systems

“We were spending serious $$$$ on agencies and we needed to fix tech debt. Working with erik allowed us to keep our marketing bar high while being resourceful.”

Taylor Roberts—Director of Marketing
Dickie’s Clothing

Commonly asked questions

  • A fractional creative director is highly effecient in executing design at scale with un-compromised speed.

  • Traditional agencies are beauracratic and slow. Requests go through multiple layers. Why not just deal with the talent director?

    Hiring a hands-on fractional creative director is the ultimate remedy.

    Make the request, get the output the same day in most cases. Sometimes it will take a few days, more complex requests will take longer.

  • Hiring senior design talent that can design for social to event branding and everything in between is costly. Typically $100,000 or more not including taxes and benefits. Great talent costs money, brings unique perspectives and inspires your team. Hiring a fractional creative director with swiss army knife skills gets you access to the talent and skills top agencies utilize without dramatically affecting bottom line and budget. That’s why We Are Generous exists.

  • A fractional creative director is all about end-to-end control in the design sphere. We can stay on brand, build your brand or adapt for attention seeking scenarios. A fractional creative director can keep control over your brand visuals ensuring consistency between all touch-points.

  • That was our first thought. The annual cost of a full-time senior-level designer now exceeds $100,000, plus benefits (and good luck finding one available). Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilize.

    In today's managerial world most creative directors don't have hands-on experience to design and direct and top skills are going to cost you north of $150,000.

    With the monthly plan, you can pause and resume your subscription as often as you need to ensure you're only paying your designer when you have work available for them.

  • You can request whatever you want that aligns within your membership plan.

    Typically its full service creative from email, landing pages, events, sales materials, presentations, branding, blog graphics, logos, campaigns and other funnel driven content.

  • Fractional creative directors have consistently excelled in fast paced environments to execute speed and quality for major brands. The transferable skills allow your team to go fast when you need and slow when you need to take a more strategic approach.

  • You can pause your service at anytime and shift to project based work or cancel all together. If you paid for the month, you get the month.

  • Heavy print design like magazine, catalogs, books or document designs like long winded medical content or forms. We also do not cover 3D modeling, or animated animated graphics or complex packaging.

    But we do cover pretty much everything in the sales and marketing funnel.

  • Because of the highly specialized nature of the work. Nope, refunds will not be issued.

  • We use the adobe suite for product versatility and wide industry adoption, plus seamless integration into on-the-go social content.

  • Typically most requests are completed in just two-three days or less. In some cases you will receive your design the same day. However, more complex requests can take longer.

  • This is a fractional design service so you will be working directly with Erik.

    However, more complex requests like custom illustrations, animations or video editing will use a partner creative.

  • We use clickup where you can manage your design board, viewing active, queued and completed tasks. But the truth is, we can do whatever is easiest for you.

  • We aren't like other subscription agencies, we believe face to face communication makes things easier, so if you need a meeting, just ask for it.

  • Sometimes sending design projects offshore is a great idea, particularly for one off projects. But we love our country and want our money to stay in the USA to benefit our local economies and states.

Plans & Pricing

Generous plans for brands of any size

Popular for Small Teams

FRACTIONAL DESIGN MEMBERSHIP

$6,380/m

One request at a time.
Pause or cancel anytime.


Membership Benefits

✓ Brand Design & Creative Direction

✓ Single tasks or campaigns

✓ Average 48hr Delivery or Less

✓ Unlimited Brands

✓ Unlimited Requests

✓ Unlimited Users

✓ Unlimited Stock Photos + Graphics

✓ Monthly Meeting / Consulting

✓ $1000 of freelance resources monthly

✓ No Contract

Best for Editing Video and Motion

FRACTIONAL POD MEMBERSHIP

$11,330/m

One request at a time.
Includes video and motion


Membership Benefits

✓ Brand Design & Creative Direction

✓ Single tasks or campaigns

✓ Includes Video Editor and or Motion Designer

✓ Average 48hr Delivery or Less

✓ Unlimited Brands

✓ Unlimited Requests

✓ Unlimited Users

✓ Unlimited Stock Photos + Graphics

✓ Monthly Meeting / Consulting

✓ 3 Month Minimum

Make our conversation interesting, Let’s Talk.