Why Incorporate Generosity Into Your Brand?

Generosity is required for the survival of the species to build strong bonds and build culture. Think of the cavemen around the fire or the hunter and gathers feeding the group. When we do good for others, when we look out for those in our tribe or group, it feels good. When you are generous in your own life, how does it make you feel? Biologically it releases oxytocin, the more oxytocin you have in your body, the more you want to do good for others. We’ve discovered that when you incorporate generosity into your customer experience, not only are you building off a proven social science; you also build customer loyalty because great experiences out-way products and services.