Fractional Creative Director -VS- Fractional Marketing Director
It can be challenging to choose between employing a fractional creative director and a fractional marketing director when investing in marketing and creative initiatives for B2B companies. Despite the fact that both roles are crucial to the marketing process, there are a number of major reasons why employing a part-time creative director can be a better choice and produce a greater return on investment (ROI).
Fractional creative directors can change with the times.
The capacity of a fractional creative director to respond to new marketing and strategic trends is one of the main benefits of hiring one. Creative directors are frequently at the forefront of new marketing trends and are prepared to manage changes in the business, unlike marketing directors who could end up being pigeonholed in a particular specialty. This enables them to contribute new viewpoints and creative ideas, which makes them an invaluable asset to any marketing team.
Digital Strategists and Fractional Creative Directors Collaborate Closely
The intimate ties that fractional creative directors have with digital strategists is another benefit. The creative and digital teams must collaborate to identify which creative and advertising messages are connecting with target audiences as technology continues to play a larger part in the marketing process. Digital strategists and fractional creative directors frequently collaborate to examine data and decide on the direction of marketing initiatives.
Fractional Creative Directors are Hands On
The fact that fractional marketing directors frequently don't carry out the tasks they direct is one of the main distinctions between them and fractional creative directors. Executive management is not often rewarded by organizations, despite the fact that marketing directors are often excellent at leading strategy and collaborating with content teams. Fractional creative directors, on the other hand, are frequently hands-on project managers who are capable of working both alone and with a team. This not only helps businesses save time and money, but it also guarantees that the creative concept is carried out as intended.
Fractional Creative Directors Offer a Fresh Perspective
A company's marketing initiatives may benefit from the addition of a part-time creative director because of their new perspective. Creative directors may help businesses stay ahead of the competition by bringing fresh ideas and strategies to the table thanks to their distinct background and experience.
Fractional Creative Directors are Cost-Effective
A corporation may have to make a substantial financial investment if it wants to hire a creative director full-time. Fractional creative directors, on the other hand, provide a more affordable option, enabling businesses to benefit from a creative director's experience without making a long-term financial commitment.
Fractional Creative Directors are Experienced
The majority of fractional creative directors are seasoned professionals with a plethora of knowledge and skill to share. They can define the realities of video and photography shoots, animation, sit at the top of the spear for paid media and marketing, evaluating messaging and style to ensure brand consistency.
Fractional Creative Directors Offer a Collaborative Approach
When working with businesses, fractional creative directors frequently adopt a collaborative style, assisting them in bringing together various teams and departments to meet their marketing objectives. This may result in a marketing plan that is more well-rounded and successful.
If you're looking for creative leadership with digital skills, strategy and execution to help lay a solid marketing foundation then learn more about our fractional services here.