Objective
Every year Oxygen Lighting launches new products and showcases future trends in interior and outdoor lighting technology at LIGHTFAIR. For the launch, Oxygen produces a variety of creative assets with the hallmark a magenta luxury catalog design that is always memorable and unique.

Idea
Use a circular design pattern Oxygen bubbles supporting the tagline "you need it" that can carry all creative assets from print to digital. 

Responsibility
Worked with the photographer to scout locations, set creative direction, and coordinate with the stylist to match the products modern look and feel. Photography also carried through a variety of study shots to create artistic introduction into each catalog section. For design, we developed a complimenting color palette to support the bold look of the magenta and carry through a 250+ page catalog. Chose a modern, streamlined font that made product name front and center and a clean layout to make important information easy to read.

Challenge
Creating a design system, fonts, and colors that can carry through a 250+ page catalog and all supporting design assets.