FutureCom
Future Com excels in information technology adaptability. They're an integrator of industry powerhouse network security brands to create cohesive, customized solutions to secure corporate networks wherever they are.
Objective
Create a new Future Com logo with a re-imagined brand that is modern, experienced, simplistic and forward thinking. We want customers to feel Future Com is smart and is staying up to date with the latest network solutions.
Insight
Successful IT infrastructures deploy a multi-layered approach to data security. Future Com's old logo didn't evolve with technology advancements or network engineered solutions. IT is the infrastructure for the flow of information, processing, and distribution through foundation, performance, automation and security. Through our discovery, we learned leadership and employees were embarrassed by the current brand look. Employees also felt the brand look wasn't forward-thinking or aligning with the full capabilities and service Future Com had become known for.
Idea
We felt displaying a multi-layered approach with a single portal foundation was how we re-engage Future Com in the industry and lay a solid foundation moving forward and excite employees.
Responsibility
Lead an extensive discovery session to diagnosis the root cause and understand the change and motivation. Once we established the problem we went through our design process to test likes, dislikes to guide our brand portal concept and introduce a new inspiring brand logo for 2019.
