Objective
Every year we create a series of product and conceptual photography to drive awareness and interest in new product lines for the coming season.

Idea
This execution is showcasing various seasons and product lines from furniture, lighting and accessories. Our core concepts were perspective, celebrating the flower and playing into various trends like grumpy cat. We have also used every prop imagine-able from building fantasy sets, alligators, peacocks and cats.

Responsibility
Worked with the stylist, creative director and cyan's marketing team to align products and scenes, pick colors, talent with look and feel. During the shoot, I ran art direction for a variety of looks between photography and social video. Final production included art direction and design for traditional and digital channels for product launch. Other duties involved rebranding digital, designing emails and showroom advertising assets to support 3 markets across the United States.