Don’t hire an agency if you want immediate sales
Understanding the Agency Crisis
The traditional agency model is in crisis. High-cost retainers for SEO, pay-per-click, display, and paid social marketing aren't producing the immediate sales results expected. After three to six months of investment, the return is often unclear, leading to frustration and disappointment.
Unpacking the Agency Structure
Agencies typically employ large teams, maintain expensive offices, and operate within bureaucratic frameworks. These overhead costs contribute to the high retainers, but often only a fraction of the team is dedicated to your account, and communication can be a challenge.
When should you hire an agency?
When you need really great messaging aligned with your sales funnel.
When you need a new brand that creates distinction in your industry.
When your website has become outdated or too difficult to update.
When you need a hands on consultant to provide leadership for your team or elevate pressure from your most valuable employee (the CMO).
You need guidance and education to build out an internal team.
Your Focus - Building an Internal Team
Consider building your own internal team with a designer/strategist, video editor, and copywriter. An internal content creator can produce on-the-fly videos, engage with your social channels, and foster circular conversations centered on helping people - the essence of generosity. If you follow the algorithms you can have organic success.
Meet Erik Peterson
For 15 years, Erik Peterson has been a player in the marketing, advertising, and social game, specializing in creative and brand strategy in DFW for national and global clients. He's adept at identifying where companies falter and waste money, and he understands that merely hiring more sales reps is not a sustainable solution for growth.
Your Path Forward
If you're interested in harnessing the power of modern marketing and want to benefit from Erik's experience, don't hesitate to reach out. Whether you prefer booking a call or sending an email, Erik is ready to help you chart your path to success.
3 ways we help companies
Brand Strategy & Design
Create a clear strategy, unified voice and visuals across all marketing platforms.
Squarespace Website Design
Get a modern website with all the marketing amenities in a fraction of a time than hiring freelancers or other agencies.
Fractional Creative Director & Designer
Imagine if your marketing team had access to a creative director and designer that could lead and support?
Meet Erik Peterson
For 15 years, Erik Peterson has been a player in the marketing, advertising, and social game, specializing in creative and brand strategy in DFW for national and global clients. He's adept at identifying where companies falter and waste money, and he understands that merely hiring more sales reps is not a sustainable solution for growth.
Your Path Forward
If you're interested in harnessing the power of modern marketing and want to benefit from Erik's experience, don't hesitate to reach out. Whether you prefer booking a call or sending an email, Erik is ready to help you chart your path to success.
WORK WITH US