BRAND STRATEGY ALIGNED FOR MARKETING & SALES

What do you need in modern marketing?

Branding
Your business must document its core values, mission, purpose, and promise. This helps you define a common goal and recruit the right people.

Marketing
Segmentation, target audience and messaging are are key fundamentals supported by brand strategy. Knowing when and how to say it is crucial for success.

Business
Understanding of the market and industry aligned with key business goals.

Interest
Lastly, your business has to be interesting. An interesting point of view. An interesting design. Interesting messaging. If you can’t create interest you will never garner attention.

We Are Generous created a streamed line brand strategy process that removed time and labor-intensive research that had no benefit for the marketing and sales team.

We only focus on the strategies that align with the sales and marketing goals. We packaged this into one smooth interactive process that reduces the brand strategy execution time by months (63.5% to be exact). We execute a variety of workshops, collaboration sessions and documentation to give you a brand strategy you can refer to every day so you know what to say, how to say it and why you do it.

Our Brand Strategy Package for Marketing

We help you define your brand promise (North Star) and document your brand attributes to align messaging tone and visuals.
We help you document your vision, mission and purpose. A rally cry for recruiting like minded employees.
Based off your brand attributes we help define your brand archetype. This gives you a guideline for storytelling and relating with your audience.

We collaborate to build out (4) buyer persona profiles/intelligence documents that define your early customer, aspirational customer, current customer and your foundational customer. This is where most agencies get it wrong. They use job title, but it’s better to separate cold from hot when marketing to your ideal customer.
We help you visualize your marketing tactics aligned to your sales map. This helps prioritize marketing updates or creative opportunities.
We build out a playbook for your marketing team that documents your buyer personas and messaging choreography.

Every great brand has solid art direction representing their brand that is often clean and smart or simplistic.
Your brand guide is the creative style and execution of your marketing assets and is resourced by your design team. It covers fonts, colors, and design styles.
A story telling platform that helps guide the customer journey. An impactful tool for writers.

We reduced the brand strategy process from 32 weeks to 12 weeks with actual strategies that impact Your marketing Immediately.

Phase 1 - 1 Week
Discovery Facilitation

The first week will consistent of (1-2) 60-90 minute workshops with your leadership team and employees.

Phase 2 - 1 Weeks
Recap Documenation & Verification

Week one recap and truth verification
on information received.

Phase 3 - 1-2 Weeks
Brand Inspiration Visualization

A collection on input, ideas and visualization of what a new brand might look like.

Phase 4 - 2-4 Weeks
Presentation Review

Final presentation and brand strategy creation outlining all insights and findings during the workshop and collaboration process.

Phase 5 - 1 Week
Future Marketing Investments

Future marketing initiative prioritization based on revenue, awareness, and software. The ultimate outcome shows you were to invest based on a scoring matrix.

Phase 6 - 1 Week
Delivery

Brand guide creation for online and offline use including transfer of final used that can be used internally and externally.

One upfront project fee at a majorly reduced rate.

We simplified our billing process to let brands and business harness the talent and experience of a seasoned Creative Director and Brand Designer at 30% the price of traditional agencies.

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Control how you are seen, influence how you are perceived

Tip: It's hard for companies to influence buyers because they put their marketing messaging out of order in the sales cycle. You reset the sales cycle whenever you use the wrong message at the wrong time. Some sales cycles are six months. So companies talk about themselves instead of talking about what keeps your client up at night, what they desire or want to accomplish.

With over 35,000 inputs every day into our brain, it's the best way to get through. This is part of the persuasion code framework by Dr. Christophe Morin. And it's the key to getting past the brain's filter when 90% of our decisions are subconscious.