Erik Peterson
Creative Director, Designer, Thinker and Generous Optimist
I believe generosity helps clients, employees, and customers become more successful.
I live by a simple philosophy of give more, do more and share more.
Instead of talking about what I've done, let's talk about what I love and what I am looking for. I love design, branding, and advertising in digital and traditional spaces. I am fascinated with psychology in marketing. get giddy over rich media and emotional images in storytelling campaigns or quarky communications.
I am looking for companies who want to inspire their market and make employees feel more confident about sales and marketing.
Education
Santa Barbara College
The Art Institute of Dallas
School of Hard Knocks
2 yr of Ad Agencies (Paid overtime - free pizza)
Working in SaaS
Buxton
Martech Customer Intelligence
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Associate Creative Director
2022 - Current
Lead brand design and performance marketing effort for the largest aggregator of customer behavioral data in the United States, if not the world. We focus on retail, restaurant hospitality and healthcare helping organization make data driven decisions that impact operations, finance, marketing and in some cases real estate.
Key Achievements
Report to the brand marketing director and work closely with product marketing, customer success and SVP of marketing
Lead and execute brand creative for video, web, ads, email, social, blogs, events and thought leadership supporting the full funnel
Guide feedback on assets that don't meet brand standards or miss the mark, either copy or design
Optimize creative assets based on data through all areas of the funnel
Develop and collaborate on creative strategy with company stake holders
Hands on creative execution using a variety of skills in design, copywriting and strategy
Introduce new technology to make work more efficient
Support sales and marketing alignment with better strategic direction and resources for sales
Provide light hearted entertainment and inspire employees to perform better
Manage and coordinate with 3rd party agency vendors and company projects
Campaign planning and designing towards metrics
Working in Agencies
The Marketing Blender
B2B Marketing Agency
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Creative Director
2019 - 2022
Lead marketing initiatives through creative execution and client needs either aligning to a marketing strategy, branding, design execution, campaigns, SEO, etc.
Work with company stakeholders for brand, design and creative strategy in professional services, saas and manufacturing
Lead brand strategy, web design and creative workshops
Co-piloted messaging, marketing strategy workshops
Campaign planning and designing towards metrics
Interact, manage, present and build client relationships from kick-off, discovery to delivery including budgets ranging from five to six figures, proposals, SOW, and presentations
Direct and collaborate with cross-discipline team and vendors of video production, paid media, social, and strategy
Implement creative content across the full funnel from static to animated
Guide and inspire clients for radical change
Mentor, guide, inspire freelancers
The Fowler Group
Brand Studio
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Sr. Designer to Creative Director
2019 - 2022
Lead marketing initiatives through creative execution and client needs either aligning to a marketing strategy, branding, design execution, campaigns, SEO, etc.
Direct and collaborate with cross-discipline team of 4 to 8 charged with design, production, and development along with agency partners for digital marketing, in-house teams, photography, video and copywriting
Mentor, guide and establish roadmaps for Jr. employee collaboration through collaborative roadmaps
Lead design, direction, collaboration on brand strategies, marketing strategies, advertising campaigns, design, web, photography, video, and social media. Hands-on or off when appropriate
Lead brand workshops for attributes, customer personas, website feature prioritize, site mapping and marketing initiatives
Prototype desktop, tablet or mobile designs and help define strategic goals for web design through UI UX
Managed multiple projects simultaneously while prioritizing tasks based on client and agency needs; utilized analytics and a measured approach to optimize creative effectiveness
Inspired, motivated, and led junior creative staff and seasoned employees; set priorities to emphasize innovation, execution, and development
Interact, manage, present and build client relationships from kick-off, discovery to delivery including budgets ranging from five to six figures, proposals, SOW, and presentations
Collaborated with company stakeholders and lead on the transition from marketing agency to branding agency
Worked in b2b and b2c markets for branding and advertising with companies ranging from McDonald’s, Konica Minolta and enterprise corps.
Area of Expertise
Creative Strategy
Typography
Graphic Design
Prototyping
Brand Design Systems
Brand Strategy
Copywriting
Marketing Strategy
Project Management
Content Development
Customer Experience
Campaigns
Print & Pixel Expertise
Client Relationship Management
Create Direction
UX/UI
Web Design
Responsive Web Design
Social Media
Mentorship & Leadership
Visual Design
Presenting Strategy & Creative
Technical Skills
Adobe Creative Cloud
Indesign
Photoshop
Illustrator
Adobe XD
Adobe After Effects /\
Adobe Premiere /\
Google
Microsoft Suite
Hubspot
/\ - Knows enough to make me quiet entertaining
Understanding capabilities of modern web development. HTML, CSS, Java Script (Dynamic), PHP (Server Side), DB solutions. Solid foundation of UI and UX principles.
Additional Career Achievements
United States Bowling Congress | Sr. Art Director
Rug Doctor | Sr. Art Director
EURO-RSCG/HAVAS | Graphic Designer
Trak-n-Return | Co-Founder
Benedict Advertising | Graphic Designer
What You Need to know
I can guide, support teams, direct and design
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I am adaptable, willing to fill or support any role, anytime
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Going above and beyond is a core principle of my work ethic
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I crave learning and love what I do