Objective
Quorum's belief is that beautiful photography and high-end catalogs help drive the success of their business. And they're right. I was tasked to work with the Quorum team to produce a variety of lifestyle product images that can be used across multi-channels. Print, web, video, and social.

Idea
Create sophistication and engagement by showing lifestyle photography that engages the customers with beautiful photography.

Responsibility
Worked with the photographer to scout locations, set creative direction, shot lists, pick talent and coordinate with the stylist on the look/feel. During the shoot, I ran art direction for a variety of looks between photography and video across multiple simultaneous shoots across each location. Final production included art direction and design with other team members and photographer.

Challenge
Managing and coordinating 4-5 shots at each location between two photographers, and a videographer.