CustomBuiltCalendars.com UX Research

Custombuiltcalendars.com is an online design tool that allows DIY designers to create and design their calendars for promotions, sales, and giveaways. They target mainly businesses and non-profit organizations who need a fair cost with high quality.

Objective
Create UX research to determine the best path forward for upgrading the custombuiltcalendars.com design tool.

Challenge
The challenge of custombuiltcalendars.com was the design tool hasn’t been redesigned since 2005. The outdated interface still functioned for existing customers familiar with the system but onboarding new customers to ‘try’ the service was becoming difficult because of new market players like Mix Book and Vista Print. The redesign of the site was important to help drive growth and create better loyalty in the future.

Research Methods
I conducted a competitive analysis of other industry players to see how other online print tools functioned compared to custombuiltcalendars.com. We used various user research methods and tools were used to evaluate the design tool. These tools included:

• Competitive Analysis

• Purchase History

• Product Use Analysis

• User Flow Development

• Persona Development

• Customer Surveys